Integration Analysis: Breaks down the Sales and Service transactions received and by communication type
Market Intelligence Map: Gives a visual of how you are penetrating the market
Segmentation Review: Displays the number of records available per segment type
Integration Report: Calculation of your DMS and what type of records are available
Marketing and Data Mining Designed for Dealerships
Empower is a data-driven automotive marketing platform designed to help dealerships increase sales, improve customer retention, and drive measurable results. By combining advanced data insights with direct mail and email marketing, Empower identifies the right opportunities and delivers targeted campaigns at the right time.
Using automated data mining and behavioral triggers, Empower continuously analyzes your database and market opportunities to ensure your dealership is reaching the most valuable customers with the most effective messaging.
Smarter Automotive Marketing Starts with Better Data
Identify High-Value Opportunities
Empower uses automated data mining to uncover both in-market buyers and untapped opportunities within your existing customer base. By analyzing purchase behavior, service history, and market data, the platform identifies who is most likely to engage with your dealership.
Allowing you to:
- Target customers ready to buy or service
- Re-engage past customers who haven’t returned
- Identify conquest opportunities in your market
- Maximize the value of your existing database
Marketing That Works for Your Dealership
Empower simplifies your marketing by automating campaign execution while still delivering highly targeted results. The platform continuously works in the background to identify opportunities and deploy campaigns, allowing your dealership to stay in front of customers without constant manual effort.
This leads to:
- Consistent monthly campaign execution
- Less time managing marketing
- More predictable and scalable results
Put Empower to Work for Your Dealership
Ready to see Empower in action?
Request a demo and discover how your data can drive real results.
GM-Approved Equity Mining. Built for Dealership Growth
As an approved GM Equity Mining vendor, Empower helps dealerships identify high-value opportunities and turn them into targeted campaigns that drive sales and retention.
1
Average Purchase Rate - Not Response Rate
286
Average Cost Per Unit Sold
167
Average Cost Per Unit Sold - Previous Customers
404
Average Cost Per Unit Sold - Conquest Customers
692
NADA Reported Industry Average Cost Per Sale
More revenue, less effort
Close sales at rates 4X more effectively than the NADA average
Empower generates actual in-bound quality leads versus your team searching through 1,000’s of long-shot opportunities.
Request A DemoRead about LogiXTake a deeper look into each customer's path to purchasing
Several unique situations can occur during a customer’s journey. Typically, there is a 5-12 week time frame before a customer will decide. Empower is excellent at identifying triggers throughout a customer’s journey. Then, it will deploy a tailored message using several methods.
Leslie’s Customer Journey | Total of six communications with three unique messages over two months
She is a current customer with a higher interest rate, which created an unusually high payment. This was an excellent opportunity to retain her. The dealership strengthened their relationship by lowering her payment and using the service department. This produced two revenue streams for the dealership and continued the communication by connecting after her service appointment.
Retain High Interest Customer
Create awareness of the opportunity with the customer
Recruit New Service Customer
Triggers a response with a service offer
Re-engage Post Service Customer
Triggers a response to trade-in and purchase a new vehicle
Ben’s Customer Journey | Total of eight communications with four unique messages over 3.5 months
He is a previous customer that has not been back to the dealership for a couple of years. Re-establishing a connection was achieved through consistent but varied messaging. Each customer is different, so finding the right message to trigger a response can take time. In this case, two responses were triggered, resulting in a sales and service activity.
Re-engage Lost Customer
Beginning to re-engage the customer
Re-engage Equity Customer
Continues to establish re-engagement while informing the customer
Re-engage Lost Service Customer
Triggers a response with a service offer
Re-engage Post Service Customer
Triggers a response to trade-in and purchase a new vehicle.
Jennifer’s Customer Journey | Total of seven communications with three unique messages over three months
She recently moved into the market, which created an excellent opportunity to recruit her with a service offer. The dealership continued the relationship by following up after the service visit and promptly sent her a sales offer, which caused her to respond. Now the dealership gained a new customer in their sales and service departments.
Recruit Conquest Customer
Triggers a response with a service offer
Re-engage Post Service
Establishes re-engagement following the service visit
Recruit New Sales Customer
Triggers a response to trade-in and purchase a new vehicle
CO-OP and Compliance Approved Brands
Fully Automated Data Mining
Empower identifies opportunities within your DMS and your surrounding market area through Logix. In addition, our years of marketing experience allow us to approach data mining from a true marketing perspective. As a result, Empower, and our other platforms, are producing the highest ROI in the industry.
